Keith Antoine

Performance Coach | Elite Sport Meets Corporate Edge | Helping People and Organisations Perform When It Matters Most

A performance coach who bridges the gap between elite sport and organisational excellence. With 30+ years of experience and over a decade as Great Britain Sprints Coach on both Olympic and Paralympic pathways, Keith has coached 20+ international athletes and worked with organisations across multiple sectors worldwide.

His work centres on one core truth: performance lives and dies in the conversations we have, with others and with ourselves. Keith helps people silence the internal narrative that holds them back, develop sharper conversational skills, and deliver consistent results under pressure. Practical, direct, and built for real impact.

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Topics

Talking Points

Performance under pressure – delivering when it counts
The conversation that changes everything
Silencing the inner critic – managing internal narrative
Building resilient individuals and teams
Coaching culture – how great leaders lead differently
Lessons from elite sport applied to organisational performance
Developing conversational skills that drive real results
The gap between potential and performance – and how to close it

Most performance problems are actually conversation problems – organisations just don’t see it yet
The inner narrative is the most undercoached asset in any team
Elite sport and corporate performance are more alike than people think
Resilience isn’t about bouncing back – it’s about being built right from the start
10+ years on the GB Olympic and Paralympic sprint pathway – what it really teaches you about people
Coaching and managing are not the same thing – and confusing them costs organisations dearly
Clarity is a performance tool – reduce the noise, watch results improve
Sustainable performance comes from developing people, not just pushing them

What People Say About Keith

JN

“Keith’s performance conversation training is second to none. It really shifts the dial in terms of
equipping you with the tools, skills and confidence you need to make every performance
conversation an effective one. Even seasoned managers with relatively high levels of capability came
away with game changing insights that turned their conversations from good to great. Suitable for
everyone, and immensely powerful for individuals and the organisations they work in.”

Chief Exec, British Safety Council

NM

“Having taken part in a few coaching courses during my career, I admit, I was a little sceptical coming
into Keith’s first session. My concerns were totally invalid, however. His focus on practical lessons, sharing between the group and actually ‘giving it a go’ instead of endless presentations and theory proved incredibly rewarding. I came away equipped with genuine tools to have productive conversations thanks to conscious listening and thought provoking questions. I’d highly
recommend!”

Head of Marketing, Gloucester Rugby

AS

Keith’s ability to help people to have high quality conversations that rapidly change performance, is
outstanding. His background in elite athletics, combined with his years of experience working in organisations, gives him a unique perspective on how to rapidly change performance. This enables him to develop others to bring very high levels of challenge and very high levels of support to potentially difficult conversations.
We have worked with Keith for many years as part of our culture change programmes – including many in the NHS. He has helped people (from Ward to Board) to have no-nonsense, adult to adult conversations with each other about what needs to change, which has significantly accelerated the
behavioural changes required.

Director, Innermost Consulting

JJ

“I have been working with young people for 20 years in various capacities. In 2018 I was enrolled into a training that changed my practice not only in my career, but my approach to life and challenges. The coaching training provided me with a skill set to question myself and make calculating yet great
decisions for self. Engaging with young people and families the training armed me with a new and progressive
approach in my conversations and dramatically improved my target outcomes in all areas. I can say that it has shaped the way I think and question both myself, loved ones and clients.”

Team Leader, Targeted Youth Support, London Borough of Sutton

Performance Coach

Elite Sport Meets Corporate Edge

Helping People and Organisations Perform When It Matters Most

About Keith

One of the UK’s most experienced performance coaches, with a career spanning three decades across elite athletics and global business. As Great Britain Sprints Coach on both the Olympic and Paralympic pathways for over 10 years, and personal coach to more than 20 international athletes, Keith understands what peak performance actually looks like, and what quietly destroys it.

He now applies that same rigour to organisations serious about their people and culture. His methodology is built around a simple but powerful insight: the quality of your conversations determines the quality of your results. Whether working with executive teams, emerging leaders, or front-line managers, Keith helps people strip away the noise, address the internal narratives that undermine performance, and build the conversational skills that drive lasting change.

Warm yet challenging. Direct yet deeply human. Keith Antoine doesn’t just talk about performance – he delivers it.

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