Commercial Partnerships
Own a position in
Australian strength.
Connect your brand with a committed national community through competition, content, Australian representation and participation programmes.
National
Competition footprint
Year-round
Stories and activation
Local → World
Athlete pathway
A focused national audience
Built on commitment. Not passive attention.
Powerlifting attracts people who train consistently, compete, travel and invest in equipment, coaching, recovery, health and performance.
For the right brand, this is more than an audience. It is a highly relevant market.
450–500
Core competitive community
3,500+
Owned newsletter audience
5K–15K
High-performing content reach
50,000+
Peak social reach
From first lift to the world stage
One sport. A lifetime of pathways.
Men and women compete across multiple bodyweight classes, with inclusive pathways for athletes with disability.
Partnership platforms
Find the position your brand can own.
Build across the national platform or take a focused position around the audience and story most relevant to your objectives.
01
Australian Team
Represent Australian strength.
Align with athlete selection, championship preparation, international competition and national pride.
02
Strength for Life
Strength has no expiry date.
Own a credible position around active ageing, independence, confidence and Masters participation.
03
Schools + Youth
Build the next generation.
Support a national participation pathway built around achievement, education, health and community.
04
University
Help shape what comes next.
Become a launch partner for a commercially valuable audience making decisions around work, finance, travel and lifestyle.
05
National · Events · Content
More touchpoints. More stories. More ways to activate.
Build a national, event, category, content or official supplier position, or shape a bespoke partnership around your organisation’s objectives.
Powerlifting is bigger than numbers on a bar.
Stories of discipline, resilience and progress
travel beyond the sport.
Commercial rights
Rights built to be used.
Every partnership is shaped around objectives, relevant assets and available rights.
01
Official partner designation
National, Australian Team, programme, event or category positioning.
02
Competition presence
Approved integration across competition environments, signage and event assets.
03
Digital + content
Website, newsletter, social, athlete stories and controlled livestream integration.
04
Activation
Sampling, demonstrations, presentations and direct community engagement.
05
Athlete + team engagement
National, Australian Team, programme, event or category positioning.
01
Official partner designation
National, Australian Team, programme, event or category positioning.
Our approach
We do not start with:
“Where can we put your logo?”
We start with:
“What are you trying to achieve?”
Then we build the partnership around the Powerlifting Australia assets capable of delivering it.
The right fit
Built for aligned brands.
Partnership enquiry
Start the commercial conversation.
You do not need to arrive with a package in mind. Tell us who you want to reach and what you want to achieve.
What happens next
- We assess the commercial fit.
- We identify the strongest opportunities.
- We discuss rights, activation and measures of success.