Justin Herald
Entrepreneur | International Keynote Speaker | Author
a globally recognized entrepreneur and one of Australia’s most in-demand speakers. At 25, with only $50 to his name, Justin founded Attitude Inc., a clothing brand that grew into a $30 million-a-year empire through sheer determination and strategic thinking. Today, he is the Managing Director of Customer Culture, where he helps businesses elevate customer service and engagement.
Justin’s message is raw, real, and relatable. He speaks on entrepreneurship, leadership, branding, and building success without excuses, helping audiences understand that mindset and action matter more than resources.
Justin brings straight-talking wisdom, practical strategies, and plenty of humor to every stage. His keynotes are known for cutting through the noise and inspiring audiences to take action—whether it’s in business, leadership, or personal growth. Perfect for conferences, corporate events, podcasts, and leadership summits.
Topics
Talking Points
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Building a $30M global brand from $50
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Word-of-mouth marketing that actually converts
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Customer culture as a growth strategy
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Authentic leadership in a noisy market
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Referrals, reputation, and repeat business
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Turning attitude into commercial advantage
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Scaling without losing your human edge
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Why most marketing fails without customer advocacy
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The real difference between attention and trust
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How culture drives profit faster than strategy decks
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Lessons from building Attitude Inc globally
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Why authenticity beats polished branding every time
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Referrals as the most underused growth lever
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What leaders get wrong about motivation and mindset
Entrepreneur
International Keynote Speaker
Author
About Justin
An Australian entrepreneur, bestselling author, and globally respected keynote speaker known for building powerful brands through authenticity, culture, and word-of-mouth. Starting with just $50, he grew Attitude Inc into a $30 million international brand, proving that trust, human connection, and customer advocacy outperform flashy marketing every time.
Justin is the founder of Customer Culture and Referrals Network, where he works with leaders and organisations to transform how they engage customers, teams, and communities. His approach is practical, no-nonsense, and grounded in real commercial outcomes, focusing on referrals, reputation, and repeat business rather than hype.
A sought-after speaker across corporate, government, and industry events, Justin challenges outdated thinking around marketing, leadership, and success. He delivers sharp insights, real-world stories, and actionable strategies that help businesses cut through noise, build loyalty, and create cultures that drive sustainable growth long after the keynote ends.