Email Introduction Challenge
One Email.
One Opportunity.
About the Challenge
Every opportunity begins with one email The right introduction opens doors.
The wrong one gets ignored. This challenge is designed to sharpen one of the most valuable skills in representation: writing an email that a busy decision-maker genuinely wants to read.
This isn’t about writing the longest email. It isn’t about sounding clever. It isn’t about using impressive words. It’s about writing the email that earns attention.
The email that creates curiosity. The email that starts a conversation.
Because that’s exactly what professional representation is.
The Brief
You have just signed a new representation client.
Your job is to secure the first conversation.
Not the booking.
Not the sale.
The conversation.
Objective
Imagine your email lands in the inbox of a senior executive with more than 100 unread emails.
Why should yours be the one they continue reading?
Judging Criteria
| Criteria | Weight |
|---|---|
| Personalisation | 20% |
| Hook | 20% |
| Precision | 15% |
| Human Voice | 15% |
| Curiosity | 15% |
| Call to Action | 15% |
Your Target
Northstar Insurance
Northstar has recently announced a significant leadership development initiative as part of a broader organisational transformation.
Your task is to:
- Research the organisation.
- Identify the most appropriate decision-maker.
- Write the very first introduction email.
Assume:
- They have never heard of Brimbravo.
- They have never heard of Lucas.
- You have one chance to earn their attention.
Maximum: 200 words
CLIENT
Lucas Winmaker
Lucas Winmaker is an internationally recognised keynote speaker and master showman.
He doesn’t simply deliver presentations.
He creates unforgettable experiences through storytelling, humour, psychology, audience participation and world-class stagecraft.
His key topics include:
- Leadership
- Influence
- Communication
- Human Behaviour
- Peak Performance
- Customer Experience
- Team Performance
Remember:
You are introducing Lucas.
You are not writing his biography.
The goal is to make someone want to learn more.
Brimbravo
What We’re Looking For
A winning email should:
- feel written specifically for one person
- demonstrate genuine research
- sound natural and professional
- avoid clichés and generic sales language
- create curiosity without explaining everything
- make replying feel easy
Brimbravo
Before You Submit
Ask yourself:
- Would this stand out in a crowded inbox?
- Would I keep reading after the first sentence?
- Does this sound like a real person?
- Is every sentence earning its place?
- Would I reply to this?
If the answer isn’t yes…
Keep refining.
Brimbravo
Submission Rules
- Maximum 200 words
- One entry per participant
- Research is required
- Identify the correct decision-maker
- No attachments
- Write to one person
- Every sentence must create value
- The objective is to begin a conversation, not close a sale
Judging
To ensure complete fairness:
- Every submission will be anonymised.
- All identifying information will be removed.
- The judging panel will not know who wrote each email.
- Daniel’s submission will be anonymised alongside everyone else’s.
The judging panel will score each entry independently before identities are revealed.
Additional Rules
- Complete the challenge outside company working hours.
- Company time remains dedicated to client work and operational priorities.
- Participation is optional.
- AI tools may be used for research and refinement, but the final submission should reflect your own judgment and writing ability.
- The judges will assess the quality of the final email only.
Your email has one job.
Convince a busy executive that reading for another 30 seconds is worth their time. If you can do that, you’ve already done what most cold emails never achieve.
Now write the one they’ll remember.
